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In the World Of Design

information you need on design, SEO, and SEM all in one place

Pay Per Click (PPC) and Search engine Optimization (SEO) - A perfect Marriage

Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.

Pay-Per-Click - PPC

PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the “hate it” crowd, bids are to high and one never knows how may of the clicks are fake and worthless.

Search Engine Optimization – SEO

As with PPC, seo marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.

So, who is right? In truth, both sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. Seo produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.

Marketing Marriage

Every site is unique, but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to

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Search Engine Optimization

The first step to growing a successful website is to first build the website and publish it online. However the most important part of the process comes next: optimizing the website to be readable by search engines.

Everybody that has a website online can benefit from Search Engine Optimization. So many people spend a great deal of time building a website and gathering images, and content that when the website finally launches they lose sight of the fact that the project has only just begun.

Launching a website without the use of online marketing and optimization is a lot like standing in a crowd of potential customers and not letting anyone know you are there.

Every search engine has a different way of looking at websites, and ranking them in their search results. A good search engine optimization team will be aware of these methods and will work to display your website to search engines in a way that makes them all happy.

At, we understand and recognize what works to bring a website to the top and what doesn’t. We also do not use any illegitimate practices that might potentially get your website blacklisted.

Unsure if your website is optimized or unhappy with the results of your current website’s marketing? Contact us and we’ll be happy to review your current website and offer recommendations on how you can boost your traffic.

NOTE: With changing search engine algorithms and millions of sites on the web there is never a guarantee of #1. Always be wary of those SEO professionals that claim to guarantee top 10 placement, These are often achieved by practices that while they may put you at #1 for awhile will in the long run hurt your placement and may even result in being blacklisted. SEO done

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